-- a&a electrial
brief: create a branding identity for a new small business A & A Electrical. Colours must be yellow and black (client preferences).
concept: design that's fresh and modern, doesn't rely on the typical electrical imagery of power cords and light bulbs, and is easy to use on additional collateral once the business is full up and running (shirts, stationery, cars etc). I also wanted to create a brand that reflects the young and professional vibe of my client, a twenty-something taking on some older (and clip art using) competition.