-- ruea arts centre
| branding and digital design inspired by the ancient Bedouin traditions of majilis tents and al sadu weavings.
the brief: create a venue and branding identity for an arts centre in Abu Dhabi based on the architectural styling of Bjarke Ingels Group.
concept: Majilis tents have traditionally been known as places of meeting and entertainment, and the al sadu weavings that adorned the inside of these tents, traditionally created in geometric patterns, were used to celebrate the heritage of their owner. Ruea celebrates the history and traditions of the ancient Bedouin tribes and contemporary arts.